Research and Experimenting

This so far has been my least favourite module. I did struggle a lot with coming up with an idea for the campaign, and even the solution I came up with wasn't vey creative. If anything, this has taught me that I do not want to work in an advertisement field. I enjoy making artwork more than researching and finding solutions. I was a bit disappointed with the grades. I think I have put on so much effort on researching that I didn't spent enough time developing my concept and trying new ones. I was trying to work like everyone else; researching for long and then decide on one idea and go forward with it, but I realised that it doesn't work well with me. I find myself producing the best work when I spent a little time on research (one or two days) and then start experimenting digitally and research in between when needed - my design process is not very organised, but I prefer it this way. I did that with the book cover project, I managed to have 5 drafts and I liked most of them. But then maybe because book cover is my strongest point.